7.08% CTR across thousands of intent-matched placements in 30 days. The first placement in a session drove 11.01% CTR. How TravelDealz.ai turned conversations into revenue with Imprezia.
7.08% CTR across thousands of intent-matched placements in 30 days. The first placement in a session drove 11.01% CTR. How TravelDealz.ai turned conversations into revenue with Imprezia.
March 27, 2026 · 2 min read
Ad exchanges clear media. AI shifts value creation earlier, to the moment intent is formed, inferred, and acted on. That requires a new exchange layer.
March 11, 2026 · 5 min read
OpenAI began testing ads inside ChatGPT on February 9. The era of ad-supported AI is no longer theoretical. Here's what it means for the ecosystem.
February 13, 2026 · 4 min read
Inference is expensive and fewer than 5% of AI users pay for subscriptions. Advertising is the only model that has achieved billion-user scale. AI is entering that phase now.
December 8, 2025 · 3 min read
