Imprezia + Mobupps: Bringing Global Advertiser Demand to AI-Native Publishers

September 2026 — Today we're excited to announce a strategic partnership with Mobupps, a global advertising technology company with more than 16 years of experience connecting advertisers, agencies, and publishers worldwide.

Through this partnership, Mobupps will bring advertising demand across the Imprezia publisher network — connecting brands and performance marketers with placements inside AI applications, assistants, agents, and conversational products.

Why This Partnership Matters

AI is fast becoming the interface through which people discover products, compare options, and get things done. When someone asks an AI assistant to plan a trip, research a purchase, or improve their health, they're expressing intent at its most explicit — no inference, no tracking, no guesswork required.

That's exactly the moment Imprezia was built for. Our platform lets AI publishers monetize high-intent moments through sponsored recommendations and native ad experiences designed for how AI products actually work — not display banners retrofitted into a chat window.

What's been missing for many AI publishers is scaled, reliable demand. That's what Mobupps brings.

What Mobupps Brings to the Network

Mobupps has spent over 16 years building demand relationships and programmatic capabilities across global digital advertising markets. Its product portfolio — including MAFO, i/RTB, and MobuppsX — helps marketers streamline operations, optimize campaigns, and access media opportunities worldwide.

For publishers on Imprezia, this means:

More demand, immediately. Access to Mobupps' global advertiser and agency relationships without building your own sales org, demand integrations, or reporting stack.
Higher fill and stronger monetization. More bidders competing for AI-native inventory.
Focus on your product. Imprezia and our partners manage the advertising layer so you can keep building.

For advertisers, the partnership opens a practical path into a rapidly developing media channel defined by conversational intent and task-oriented behavior — a supply channel unlike anything in the traditional LUMAscape.

In Their Words

"AI applications represent one of the most important new frontiers in digital advertising. Imprezia is building a scalable way for advertisers to access these environments while helping AI publishers develop meaningful revenue streams. We see substantial long-term value in combining Mobupps' global demand capabilities with Imprezia's specialized technology and publisher relationships."

— Yaron Tomchin, CEO, Mobupps

"Mobupps understands how to connect emerging supply with real advertiser demand. This partnership helps us deliver stronger monetization to AI publishers today while building the pipes that advertisers will use to reach AI audiences at scale tomorrow."

— Bishesh Khadka, Founder and CEO of Imprezia

Building for the Long Term

This partnership goes beyond individual campaigns. Together with Mobupps, we'll be working on demand expansion, advertiser onboarding, inventory quality, performance optimization, and new commercial opportunities as the AI publisher ecosystem matures.

We believe AI advertising will become a distinct media category — with its own formats, measurement systems, targeting signals, and marketplace infrastructure. The opportunity isn't to shove ads into chat interfaces. It's to build a better discovery and monetization system around real-time user intent.

Every major consumer platform eventually needs a business model. AI will be no different. Our job is to make sure the monetization layer strengthens the product experience rather than degrading it. Partnerships like this one help us scale that model responsibly.

Get Involved

AI publishers — if you're building an application, agent, or conversational product and want to monetize without compromising your user experience, learn more at imprezia.ai.

Advertisers and demand partners — to access AI-native inventory, reach out at hi@imprezia.ai or contact Mobupps at marketing@mobupps.com.